Goin, the app that helps you achieve your financial goals.

It was created to help people achieve their financial goals quickly and without a substantial impact on their lifestyle by offering them various automatic savings and investment methods.

Before Alice

  • Identity verification in-house

After Alice

  • Saving internal resources
  • Adaptation to legal regulations

Born in 2018

>550.000 users

3 countries

Goin is a free mobile app that allows users to achieve their goals (whether it is buying a mobile phone, going on a trip or paying the down payment on a flat) thanks to automatic savings and investment without high financial knowledge. Goin offers an intuitive, dynamic, social and, above all, intelligent experience, allowing users to save even when they spend (thanks to the Cashback method) or achieve their goals at the best price through the app.

The application targets users with a low capacity for autonomous savings, allowing them to boost their savings and reach their goals in a smart way and without hardly noticing it.

Goin had an in-house solution that required a lot of maintenance effort.

Goin is a financial services provider and therefore requires an identity verification process that complies with KYC and AML regulations.

Prior to Alice, Goin had an in-house user verification solution, which required some manual effort by the team to review and approve documents.

The significant growth of the app’s users made Goin decide to opt for a scalable solution that would optimise the dedicated resources and, at the same time, reinforce security levels.

Opt for the technology, experience and competitive price of Alice.

After analysing several companies in the sector, Goin opted for the technology, experience and competitive price of Alice.

The integration process was quick and, within hours, Goin was able to start enjoying the benefits of Alice’s identity verification.

Alice has a very communicative and helpful team. They made the implementation very easy and were on top of any hiccups.

Mercè Domínguez, Operations Manager en Goin

Together they configured a convenient and simple authentication process, adapted to KYC and AML regulations, which eliminated the need for manual in-house resources for user identity verification, fraud and potential incidents.

Goin can now verify the identity of your new users in two steps integrated in your registration process, as well as detect fraud attempts thanks to passive liveness detection.

For Goin users, the registration flow has become smoother, and to verify their identity they only need to take a selfie and capture their ID. The Goin team has access to all registered information on a customisable dashboard.

In addition, Goin can use Alice‘s comprehensive solution to verify a wide range of identity documents and continue to open up new international markets.

Significant reduction in response time

Since Goin and Alice joined forces, Goin has significantly reduced response time. All new users are now registered instantly, compared to an average of 24 hours before Alice.

Since then, too:

✓ Verified more than 300,000 users
✓ Reduced fraud on the platform by more than 60%
✓ Reduced the incident registration rate to a residual 1%

Alice provides a fast and secure identity verification system to confirm that users accessing the Goin platform are legitimate users; its technology detects users with non-legitimate intentions to curb phishing and fraud

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