What is the new customer service law? How voice biometrics can help you comply

Customer experience is one of the main drivers of success for any business today. To ensure quality care, businesses must adapt to changing regulations and ensure compliance with laws related to customer service. In this article, we will explore in detail the new customer service law and how voice biometrics can be a key tool to effectively comply with it.

The importance of customer service law

The new customer service law has as its main objective to protect the rights and privacy of consumers during their interactions with companies. This legislation focuses on establishing clear rules and regulations in areas such as identity verification, data collection, and the processing of personal information.

As a product manager, CTO, or legal and compliance manager, it is essential to have a thorough understanding of this law and how it applies to your business and customer service processes. Ignoring regulations can result in penalties, fines, and irreparable damage to your business reputation.

Voice biometrics as a solution to comply with the law

One of the most effective ways to comply with the new customer service law is through the use of voice biometrics. This technology makes it possible to verify the identity of customers remotely and securely, using unique physical characteristics of a person’s speech.

Voice biometrics works by analyzing a number of parameters including pitch, frequency, duration, and other distinctive features of speech. This data is compared with previously stored biometric profiles to quickly and accurately verify the customer’s identity.

By implementing voice biometrics, your business can ensure that only authorized people access sensitive information and services. This not only meets the requirements of the customer service law, but also provides a safer and more comfortable experience for the user.

Benefits of voice biometrics in customer service

Here are some of the top benefits of using voice biometrics to comply with customer service law:

  • Fast and accurate identity verification. Voice biometrics make it possible to quickly and accurately verify the identity of customers, eliminating the need for passwords or security questions that can be forgotten or hacked.
  • Improved customer experience. By offering a frictionless and secure verification process, voice biometrics improves the customer experience by eliminating unnecessary steps and reducing wait times.
  • Reduction of costs and fraud. Voice biometrics can help reduce costs associated with manual identity verification and prevent fraud by making spoofing more difficult.
  • Normative compliance. By implementing voice biometrics technology, your business can ensure it meets the requirements of the new customer service law, avoiding legal penalties and reputational damage.

How to implement voice biometrics in your company

To implement voice biometrics in your business and comply with customer service law, it is important to follow these key steps:

  1. Evaluate suppliers. Research and select a trusted voice biometrics provider that offers a secure and scalable solution for your business.
  2. Integrate with your existing systems. Coordinate with your IT team to ensure your voice biometrics solution integrates seamlessly with your current customer service systems and processes.
  3. Communicate to customers. Let your customers know about implementing voice biometrics and how it will improve their customer service experience, providing peace of mind in terms of security and privacy.
  4. Train staff. Train your staff to understand and correctly use voice biometrics technology in their interactions with customers.


The new customer service law is a crucial aspect for any company that cares about the experience of its customers and the protection of their personal data. By implementing voice biometrics, your business can effectively comply with these regulations, providing a secure and comfortable experience for your customers. With fast and accurate identity verification, voice biometrics is an essential tool in customer service compliance.

Don’t let customer service regulations burden your business. Embrace voice biometrics technology and provide an exceptional customer experience while staying compliant with current regulations.

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